Big bucks Big Pharma
An excerpt from Big Bucks Big Pharma, a documentary directed by Ronit Ridberg that was screened at the CI World Congress. A fascinating look at the marketing of drugs, both directly to consumers and to the medical industry, and the enormous influence it can have.
This statement, from former Merck sale rep Gene Carbona, provides some insight: “No matter where you spend money in pharmaceutical promotion…you make money. And my boss always told me: “Don’t worry about it; there will always be more funding. Spend what you can. In fact, if I give you $100,000 to spend, Gene, I want you to spend $200,000.”
Check out the website www.bigbucksbigpharma.org for more information.
